AI personalization that lives in AC
Ghost Fields auto-generate AI_ICEBREAKER, AI_PITCH_ANGLE, and more—stored directly in ActiveCampaign custom fields for use in any automation.
Meet the Ghost Fields
AI-generated personalization snippets that make every email feel hand-written.
%AI_ICEBREAKER%A personalized opening line based on the contact's LinkedIn profile, recent posts, or company news.
Example output:
"Saw your post about scaling B2B sales teams—loved your take on hiring for culture fit."
%AI_PITCH_ANGLE%A custom value proposition tailored to the contact's role, industry, and pain points.
Example output:
"As a VP of Sales, you're probably spending too much time on manual outreach..."
%AI_PS_LINE%A casual, human P.S. that references something personal or timely about the contact.
Example output:
"P.S. Congrats on the Series B—exciting times ahead!"
Pro tip: Create custom ghost fields with your own prompts. AI_COMPETITOR_MENTION, AI_CASE_STUDY_MATCH—whatever your outreach needs.
How it works
From webhook trigger to personalized email—fully automated.
Webhook Trigger
ActiveCampaign sends a webhook when a contact enters an automation or meets your criteria.
Data Enrichment
We scrape LinkedIn and company websites for personalization data—role, company news, achievements.
AI Generation
AI writes personalized content for each ghost field using your prompts and the scraped data.
AC Field Sync
Content is written to the contact's custom fields in AC. Use tags like %AI_ICEBREAKER% in emails.
Use cases
How teams are using Ghost Fields to improve their email performance.
Cold Email Personalization
Turn generic templates into hyper-personalized emails that get replies.
Nurture Sequence Enhancement
Add AI-generated touches to your existing nurture sequences.
Sales Handoff Emails
Give sales reps pre-written personalized openers for every lead.
Use ghost fields in any AC email
Once generated, ghost field values live in your contact's custom fields. Use them in email templates, automations, or anywhere AC supports personalization tags.
- Works with any AC email template
- Combine with standard AC personalization
- Updates automatically when contact data changes
- Falls back gracefully if field is empty
Email Template
ActiveCampaign
Hi %FIRSTNAME%,
%AI_ICEBREAKER%
%AI_PITCH_ANGLE%
Would you be open to a quick chat this week?
Best,
%SENDER_NAME%
%AI_PS_LINE%
Bring your own AI
Use OpenAI or Anthropic with your own API keys. You control the model, the costs, and the data.
OpenAI
GPT-4, GPT-3.5
Anthropic
Claude 3, Claude 2
Ready to personalize at scale?
Start using Ghost Fields today. Free trial, no credit card required.